DJ’s Obscured Talent
Cracking it in the mainstream music industry needs more than just hard work. Xolani Ndabezitha (24) or DJ Dunga’s craft is yet to see the light of the day. Since 2006 to date, he has been working with popular producers around, and even composed his own house beats, but his work goes unnoticed.
“Maybe the problem could be the sound quality, content and other stuff that recording companies don’t need,” analyses Dunga who also doubles as a DJ.
Mpumi of Wena fame, qualifies Dunga’s suspicions. “There are many reasons. It’s not always about talent or lack of it. The people should relate with the music,” she says.
She too found it hard to unlock the doors. She even contemplated doing maskandi. “I yearned for a platform to showcase my talent, even if it were to be at Bree taxi rank in the city of Johannesburg.” She swears that exposure is equally important.
She did not know Heavy K, when a friend told her that he (Heavy K) needed a female vocalist. That’s how the chartbuster, Wena, was recorded. “They loved my voice. It was not even about money; just the exposure,” she reminisces. Subsequent to that, she featured on many top DJs and producers’ hit albums.
DJ Dunga uses any platform available to take his music to the people. “We organise events, that’s where I slot in my music and people responding positively. I also use social media.” He goes the iTunes route and is hopeful because the platform is international.
Mpumi could not agree with him more. “People are slowly understanding the digital space. That is a good platform.” DJ Dunga believes that he is wiser now, thanks to a decade-long experience.