Mind Your Business
People take risks and invest their time and hard-earned money in establishing businesses. But unfortunately, two-third of small businesses go under within their first two years of trading.
The main problem is the use of ineffective marketing tactics. This results in little or no awareness of their brands within their target markets. Fortunately help is at hand:
GET SOCIAL AND ENGAGE
Use social networking platforms like Facebook, twitter, Linkedin to reach your customers. Generate a profile including an informative-yet-concise description of what your business does.
- USE EMAIL MARKETING
Email marketing is a cost-effective way to promote business. Build a customer database to which you can distribute emails. Your focus should be on the quality of your database and information you disseminate. Distribute exceptional content or nothing at all. Include an opt-out for customers who no longer wish to receive your newsletters.
- GET TO KNOW MEDIA
A nature of public relations is using free publicity. Identify magazine, newspapers, radio stations and websites relevant to your business. Use these platforms to share your expertise.
- LIST YOUR BUSINESS ON DIRECTORIES
There are numerous local business directories that enable you to list your business for free and increase your brand visibility. Some popular directories include Google Places for Business. Yalwa Business Directory, Bing Places for Business, Yahoo! Local etc. Include your contact details and your website address.
- NETWORK, NETWORK, NETWORK
The popular old adage, it’s not what know, but who you know, has never rung truer than right now. In today’s crowded marketplace, networking is an extremely powerful way to acquire new business and generate fresh leads. Be proactive and attend local events applicable to your industry.
- ASK FOR REFERRALS
Learn to ask your existing customers for referrals or implement a reward system as an incentive for those referring new business to you.
- CREATE AN OPTIMIZED WEBSITE
Your business needs a website. Many people think that websites are expensive. On contrary, websites can be hosted from as little as R9. 00 per month.
- WRITE AN E-BOOK
More people are beginning to read eBooks. Publishing an eBook is a great way to get your brand name into your market and will help establish you, the author, as an expert in your industry. Written correctly, with keywords-rich content, eBooks will also assist with Search Engine Optimisation (SEO), providing another avenue for potential clients to find you through online searches.
For more information please sms SADAG on 31393 or go to www.sadag.org. For counselling, please call the counsellors on 0800 567 567 or 011 262 6396. SADAG is open 8am to 8pm, seven days a week.